Corporate media busts your trust
The relationship between the media and its audience is driven by only one thing… trust.
The indomitable 24-hour news cycle was launched so that broadcasters could continue to control the narrative. But social media has broken its grip and also raised fundamental questions about impartiality and reliability.
So, where next for those global media organizations whose figures are plummeting and whose audience now have greater options to find out what is really going on…
Host Ross Ashcroft is joined by journalist Anna Brees and Des Freedman, professor of media and communications at Goldsmiths, University of London, to ask how the mainstream media has managed to betray the trust of the people it should be serving.
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