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15 Oct, 2018 10:14

Daily Beast bashed for using Ivanka Trump as ‘clickbait’ for ‘exposé’ on Transcendental Meditation

Daily Beast bashed for using Ivanka Trump as ‘clickbait’ for ‘exposé’ on Transcendental Meditation

The Daily Beast was blamed for using Ivanka Trump’s name to lure readers into reading their ‘exposé’ of the weirder aspects of the Transcendental Meditation (TM) movement. The daughter of the US president barely figures in it.

TM started as a mantra meditation technique taught by guru Maharishi Mahesh Yogi and has turned into a world-wide movement since the 1950s. Millions of people use it to deal with anxiety. Some believe there is more to it, and that by practicing they can learn how to meditate or even reduce violence on a global scale. Some are wealthy and powerful people, who can and do spend lavish sums of money on the hobby.

The Beast report delves into the apparently less-seemly aspects of the TM movement with a headline that reads: “Ivanka Trump’s Gurus Say Their Techniques Can End War and Make You Fly”. What does the daughter of the US president or her husband Jared have to do with the article? Not much, it seems. Ivanka wrote in a book how the technique helps her be more productive. Jared was introduced to it by Bob Roth, a leading promoter of TM – as were many other US celebrities.

The website’s apparent attempt to boost the audience of the report by puffing it up for readers interested in learning bad things about the Trump family didn’t go unnoticed.

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