icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Billboards in space? Russian tech means futuristic advertisements could soon light up the night sky in a city near you

Billboards in space? Russian tech means futuristic advertisements could soon light up the night sky in a city near you
Commercials, the final frontier? A block of lasers that can display advertisements in the sky has been tested in the stratosphere, according to a Russian company. While some may be excited at the prospect, it will offend many.

Avant Space says that its “constellation of satellites” will eventually be the “brightest star in the night sky, comparable to the brightness of Venus.” Launched 30km above the ground, the technology underwent testing of its light level, which was completed successfully. 

Once the lasers are operational, they will function as advertising space in the sky, allowing companies to illuminate the world's cities with their branding. With such a vast audience, the company claims that the price of advertising per customer will be far cheaper than TV or billboards.

Also on rt.com Leaky vessel: ISS crew to relocate to Russian module as station starts to seep air

“Lasers will only be turned on during flight over large megacities and be focused in such a way that light does not go outside the city limits,” the company explained, assuring astronomers that their work won't be interrupted.

On the company's website, there are mock-ups of the Nike logo being projected on the sky over Moscow's Luzhniki Stadium, and the Chanel logo passing by the Eiffel Tower. 

Avant Space is based in Moscow's Skolkovo Innovation Center, a high technology business area akin to the US' Silicon Valley. Founded in 2009, the center now hosts companies in the IT, energy, medical, and space sectors.

Also on rt.com Just when you thought 2020 couldn't get more crazy! Russian cosmonaut films five apparent UFOs flying over southern hemisphere

Think your friends would be interested? Share this story!