Israeli maternity hospital under fire for ad depicting fetus as saluting soldier
The advertisement for Lis Maternity ward, part of the Tel Aviv Sourasky Medical Center, features a caption in Hebrew, reading: “Received the Presidential Award of Excellence, 2038.” The full-page ad appeared in the Makor Rishon newspaper on May 18 - an online version of the paper can be seen here (the advertisement in question appears on page F27).
RT.com has reached out to Ichilov Hospital and Makor Rishon for comment.
The striking image sparked an angry reaction on social media. Jewish Voice for Peace shared a news article about the ad along with the message: “Give peace a chance Israel.”
Pro-Palestinian activists took a dimmer view of the maternity ward’s decision and offered a more cutting analysis. Author Ali Abunimah shared the image in a tweet, saying: “They teach their children hate, domination and apartheid from before they’re even born.”
The ad published in the right-wing newspaper Makor Rishon, for the Lis Maternity Hospital in #TelAviv, portrays an unborn child as a soldier and dehumanizes #Israeli children before there are even born.https://t.co/4X0TSNP2hS— Al Bawaba Node (@_thenode) May 24, 2018
They teach their children hate, domination and apartheid from before they’re even born: Ad for Israeli maternity ward depicts fetus as Israeli occupation soldier https://t.co/WPlu2M5KWMpic.twitter.com/rFMIPVSJho— Ali Abunimah (@AliAbunimah) May 23, 2018
Pathological advert for an Israeli baby-unit depicts a fetus as a subservient, militarised, choiceless Israeli "soldier" https://t.co/bZdILrKt03— Sarah Wilkinson (@swilkinsonbc) May 23, 2018
War before your baby's first breath.— Peace Unity Hope (@kindamuslim) May 24, 2018
Such is the abuse inflicted on Jewish mothers by the cruelest of ideologies of political Zionism.
Israel was never about a home for the Jewish people it was always about destroying Jews &Muslims to fill pockets of thieving, greedy war makers
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