icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm
16 Jun, 2017 16:42

Dairy dunces? Half of Americans don’t know where chocolate milk comes from – survey

Dairy dunces? Half of Americans don’t know where chocolate milk comes from – survey

More than 48 percent of Americans aren’t sure where chocolate milk comes from – and seven percent are convinced it comes from brown cows, according to a new survey.

The astonishing figures were released by the Innovation Center of US Dairy, who surveyed 1,000 Americans over the age of 18. The group believes the results to be “nationally representative,” suggesting more than 16 million people think brown cows directly produce the dessert drink.

READ MORE: Americans less eager to slim down even as poor diet claims more lives

The study also found that 29 percent of those surveyed use their children as an excuse to buy the sugar and cocoa-filled beverage for themselves.

FoodCorps co-founder Cecily Upton believes the results are part of a much broader issue of Americans simply not knowing enough about where their food comes from.

"At the end of the day, it's an exposure issue," Upton told The Washington Post. "Right now, we're conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point."

READ MORE: Virginia teen charged with 2 misdemeanors for stealing milk carton, faces trial

This isn’t the first time Americans have been shown up for their apparent lack of agricultural knowledge. In the 90s, a study by the Department of Agriculture found nearly one-in-five adults didn’t know what hamburgers are made of.

We still get kids who are surprised that a french fry comes from a potato, or that a pickle is a cucumber,” said Upton. “Knowledge is power. Without it, we can’t make informed decisions.