White House seeking TikTok stars for ‘intimate’ calls with Fauci to promote Covid-19 vaccines to kids as young as 12 – reports
Joe Biden’s administration has relied on celebrity influence to help in its promotion of Covid-19 vaccines to the public, and according to an email making the rounds on social media, the White House is seeking to target kids as young as 12 with the celebrity-led content.
In a screenshot shared by Newsmax host Benny Johnson of the confidential “White House PR email” sent to various TikTok influencers, the social media stars are told to “ask questions” to Fauci about the vaccines on behalf of communities.
“There is a massive need to grow awareness within the 12-25 age demo,” the email reads.
The message ends by saying there are “only a few available slots.” It is labeled as “not for public distribution.”
NEW: I’ve obtained the *Confidential* White House PR email sent to TikTok influencers begging them to “do an intimate” zoom call with Dr. Fauci.The goal is to influence children as young as 12.How much did the White House pay for this cringe video? pic.twitter.com/OApHdHf5iR— Benny (@bennyjohnson) August 10, 2021
The White House was already widely mocked this week for a video featuring TikTok and Instagram star Benny Drama ‘interning’ at the White House for the day, booking a nail appointment for Press Secretary Jen Psaki, and only briefly discussing Covid-19 vaccines.
WH official says their PR people are freaking out the Influencer email got leaked by @bennyjohnson “They didn’t think those emails would get to ANYONE on the political right, super pissed. All tik tokers are supposed to be Gen Z / Millennial Left”— Jack Posobiec 🇺🇸 (@JackPosobiec) August 10, 2021
The White House has partnered with the firm Village Marketing and also Made to Save for its campaign to use influencers to promote vaccinations, according to the New York Times.
Critics have argued that celebrities such as Benny Drama and 18-year-old musician Olivia Rodrigo – who discussed vaccines with Fauci in a recent video – are likely not best-suited to pitch inoculations to more conservative crowds, who remain more hesitant about getting jabbed. Psaki, however, has defended the White House’s strategy, saying officials are trying to “meet people where they are” on social media.Also on rt.com Benny Drama does West Wing: White House is CRAZY to think these ridiculous influencer videos will convince Trump voters to get vax
The alleged White House email has only sparked further mockery of the administration’s influencer-based promotion plan, as well as outrage at the promotional efforts targeting minors.
“Is this the best way for our public health officials to spend their time in the ‘midst of a global pandemic’ and ‘Delta variant’ panic?” Benny Johnson asked after posting the email.
COVID hospitalizes and kills the obese at an alarming rate.We need fitness & healthy food influencers, not... whatever this is: https://t.co/wvQSVssLl9— BDW (@BryanDeanWright) August 10, 2021
White House has developed a campaign aimed at influencing 12 year-olds without parental knowledge or consent. https://t.co/NgPI45LZWY— J Michael Waller (@JMichaelWaller) August 10, 2021
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