Apple leaves sour taste as product showcase underwhelms customers

Apple leaves sour taste as product showcase underwhelms customers
Size does matter, Apple has learned, after their latest product showcase left fans who were initially excited more than a little underwhelmed. Amid the hype, the company unveiled smaller versions of existing products.

#AppleEvent had been trending on Twitter in anticipation of the big reveal, and continues to trend for all the wrong reasons.

Shares in Apple turned negative during the hour-long event, as the newer, smaller gadgets failed to impress customers.

The company introduced a new version of its smallest iPhone ‒ the iPhone SE ‒ described as “the most powerful 4 inches ever,” complete with an A9 chip and graphics processor equal to the larger iPhone 6S. Prices for the iPhone SE will begin at $399 for the 16GB model.

Typically, some penis-related jokes followed before criticism set in.

Staying with the trend of diminishing the size of existing products, Apple also announced a smaller iPad Pro model, with a 9.7-inch display, retailing from $599 for the 32GB version.

On the upside, Apple CEO Tim Cook announced some of the prices would shrink as well: the Apple Watch will now start at $299, rather than $349.

The company also showed off its new recycling robot, called Liam, that claims to be able to take apart one iPhone 6 every 11 seconds to recover aluminum, copper, tin, tungsten, cobalt, gold and silver parts.

Cook kicked off the event by addressing the company’s current legal battle with the FBI over a court order requiring them to help unlock the phone of a terrorist responsible for the San Bernardino massacre last December. Both sides are set to argue their case in a federal court in Riverside, California on Tuesday.

READ MORE:Apple-FBI encryption tensions spiked upon iOS 8 reveal in 2014 - report

“We did not expect to be in this position, at odds with our own government, but we believe strongly we have a responsibility to help you protect your data and your privacy,” Cook said. “We will not shrink from this responsibility.”