Got their bottle back? Euro 2020 teams threatened with fines unless stars stop moving sponsors’ drinks
Ronaldo shifted a pair of Coke bottles out of view during his press conference earlier this week – shaving a few billion off the American company’s share price in the process – while promoting the virtues of drinking water.
Italian star Manuel Locatelli also snubbed Coca-Cola in his press conference appearance after his two-goal heroics against Switzerland.
Elsewhere, French World Cup winner Pogba – a devout Muslim – ditched a bottle of alcohol-free Heineken placed in front of him as he appeared for the press.Also on rt.com Cristiano Ronaldo’s Coca-Cola bottle snub ‘cost them $4BN in stock market slump’ in hours after megastar’s press conference drama
But UEFA has now stepped in to threaten fines to associations whose players don’t toe the corporate line.
“UEFA has reminded participating teams that partnerships are integral to the delivery of the tournament and to ensuring the development of football across Europe, including for youth and women,” read a statement.
Euro 2020 director Martin Kallen said he understood the religious reasoning of players such as Pogba, but noted that stars were contractually obliged “through their federation of the tournament regulations to follow.”
According to Kallen, quoted by the BBC, disciplinary action was a “possibility” – although no sanctions would be taken against players directly, and instead would be levied at the relevant national associations.Also on rt.com Sponsor wars: Devout Muslim Pogba mimics Ronaldo Coca-Cola dig by moving bottle of Heineken beer – even though it’s non-alcoholic
“We are never fining players directly from the UEFA side,” Kallen said.
“We will do this always through the participating national association and then they could look if they will go further to the player, but we are not going directly for the moment to the player.”
While the likes of Ronaldo are among the corporate refuseniks, Russia manager Stanislav Cherchesov became a viral smash when he was seen happily swigging on a bottle of Coke at a press conference before his team took on Finland.
Ukraine forward Andriy Yarmolenko also made light of the situation after his man-of-the-match display against North Macedonia on Thursday.
The West Ham forward moved the Coca-Cola and Heineken bottles closer to him, jokingly urging the companies to “get in touch” with him for sponsorship opportunities.Also on rt.com WATCH: Smiling Ukraine star Yarmolenko makes light of Ronaldo and Pogba sponsor snub by moving bottles CLOSER in press conference