UFC star Jon Jones vows to BURN Nike gear amid ‘Satan Shoes’ row… before learning company wasn’t behind scandal
Nike has vowed legal action against Brooklyn-based streetwear company MSCHF after it dropped a limited edition run of 666 pairs of Nike Air Max ‘97 sneakers whose air bubble was filled with red ink and “one drop of human blood.”
MSCHF x Lil Nas X "Satan Shoes" 🏹👟Nike Air Max '97🩸Contains 60cc ink and 1 drop of human blood🗡️666 Pairs, individually numbered💰$1,018🗓️March 29th, 2021 pic.twitter.com/XUMA9TKGSX— SAINT (@saint) March 26, 2021
The footwear, dubbed 'Satan Shoes', also contains the inscription "Luke 10:18" – referring to a bible passage about Satan’s fall from heaven – and is a collaboration with rapper Lil Nas X to coincide with his latest release, the video for which features themes of heaven and hell and shows the musician giving Satan a lap dance.
The shoes, which also feature a pentagram design and were priced at $1,018 per pair, reportedly sold out within a minute of being released on Monday.Also on rt.com Nike SUES Brooklyn company over ‘Satan Shoes’ in bid to salvage brand from critics
Nike, however, has taken a dim view of the step from MSCHF, vowing to sue it for trademark infringement.
"MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike," the sportswear giant says in the lawsuit.
One man clearly under mistaken belief was longtime UFC light-heavyweight king Jones, who took to Twitter to vow that he would burn all his Nike shoes in disgust at the diabolical new release.
“Tomorrow morning I’m going to burn all my Nike shoes, you will never catch me in that sh*t again,” Jones tweeted to his 2.5 million followers.
Tomorrow morning I’m going to burn all my Nike shoes, you will never catch me in that shit again— BONY (@JonnyBones) March 30, 2021
It was then brought to his attention that Nike, in fact, had nothing to do with the release of the shoes, after which the UFC star shared his relief that the footwear giant – with which he inked a global sponsorship deal in 2012 – was not involved in the project.
“OK, now I’m seeing there is a lawsuit. Glad to know Nike isn’t behind this bullsh*t,” Jones wrote, retracting his pledge.
OK, now I’m seeing there is a lawsuit. Glad to know Nike isn’t behind this bullshit.— BONY (@JonnyBones) March 30, 2021
The UFC star’s initial reaction is exactly the kind of response which Nike is arguing against in its lawsuit against the MSCHF art collective.
“There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes, based on the mistaken belief that Nike has authorized or approved this product,” the company wrote.Also on rt.com ‘Do you know what’s more exclusive? God-given soul:’ South Dakota governor spars with rapper Lil Nas X over ‘Satan’ shoes
Satanic sneakers are not the only thing on Jones’ mind at the moment, as he continues to wrangle with UFC bosses over a potential superfight with newly-crowned heavyweight champion Francis Ngannou.
Jones has implored the UFC to “show me the money” to set up a fight with the heavy-hitting Cameroonian, after complaining of being underpaid for his services down the years.
Jones also accused UFC boss Dana White of “insulting” him by claiming he would run scared from the contest with Ngannou.Also on rt.com Jon Jones vs Dana White: It is failing UFC fans if mutual mistrust & resentment deprives us of Ngannou superfight