'Fight Island' is real: UFC files 22 new trademarks for 'Fight Island' and 'UFC Fight Island' ahead of COVID-19 comeback (VIDEO)
Trademark attorney Josh Gerben took to social media on Friday to report a serious move by the UFC to lock up the trademark terms "Fight Island" and "UFC Fight Island" via 22 separate trademark applications.Also on rt.com 'I have this thing figured out': Dana White lifts the lid UFC's 'expensive' return to action next month
The applications, 11 for "Fight Island" 11 for "UFC Fight Island" are intended to give UFC brand ownership of the terms for use in a variety of applications, including event branding and array of merchandising categories.
All 11 applications were made on April 13.
On April 13, the UFC filed 22 new trademarks for:'FIGHT ISLAND'&'UFC FIGHT ISLAND'The filings were made based on an "intent to use" FIGHT ISLAND as the name of a mixed martial arts competition and for branded goods such as clothing and jewelry.#UFC#ufc249pic.twitter.com/Q9cHHQJFBK— Josh Gerben (@JoshGerben) April 17, 2020
White explained his intention to hold events on a private island, which has since taken on an identity of its own, despite its location remaining a closely-guarded secret.
"Fight Island is real!" White told fans following the announcement of UFC 249's demise, explaining that the infrastructure is being installed. He hopes to be able to host fighters there to train, then fight, in around a month's time.
But if the idea sounded far-fetched – and, let's face it, it did – these trademark applications certainly seem to suggest the UFC is serious in its attempt to make it happen.Also on rt.com 'Pandemic Island': UFC Hall of Famer Randy Couture slams Dana White's 'Fight Island' plans