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20 Nov, 2019 12:47

Insta earner: Forbes reveals amount UFC champ Khabib rakes in from social media posts

Insta earner: Forbes reveals amount UFC champ Khabib rakes in from social media posts

Forbes Russia has released its annual list of the highest-paid Instagram stars who have converted their social media celebrity into real earnings through sponsorship posts, with UFC star Khabib Nurmagomedov making the top 10.

The list is topped by Russian TV personality Ksenia Sobchak, while UFC lightweight ruler Nurmagomedov comes in at number seven as the best-paid Instagram stars.

READ MORE: ‘These days she doesn’t need anything’: Khabib admits ‘regrets’ as UFC champ reveals his mother’s role in early training sessions

Sobchak, who was also a presidential candidate in the 2018 elections, reportedly made $1.6 million through Instagram publications which were seen by her 6.8 million followers.

Undefeated Dagestani fighter Khabib has more than 18 million subscribers - making him his country's undisputed no.1 in terms of followers - but appears to be less focused on promoting goods and services on his page, bringing in an estimated $570,000 a year as he mixes sponsor-paid posts with pictures from his training sessions, meetings with friends and fellow fighters and occasional religious messages.

The UFC lightweight champ advertises energy drinks, vitamin supplements and a regional payment system. He also has a sponsorship contract with vehicle-maker Toyota, which often invites Khabib to its specially-organized events.

Also on rt.com ‘I’d be lying if I said I don't care’: Khabib on battle with pop princess Buzova to be Russia's undisputed Instagram no.1