The American way of DEATH!

Our species has a 100-percent mortality rate. Even though we'd rather not think about planning our own farewell, or the final tribute to a loved one, we are consumers in the crosshairs of the funeral industrial complex. Gail Rubin, whose registered trademark is "The Doyenne of Death," has tips for being a smart shopper. How to cope with info overload? And how do you cut through the clutter? Holland speaks with two guests who make their living by helping storytellers to do just that:  David Bernstein, professor of media studies, and a veteran broadcasting executive who has programmed some of the most-respected radio stations in the US; and Paul Gleiser, a popular Texas radio and TV pundit who owns radio stations there, and operates an agency that creates commercials you actually want to hear.

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