Good ‘Karma’ for GoPro? New drone debuted as firm aims to reverse profit drop (VIDEO)
The first video shot with the device was of freestyle skier Bobby Brown taking on the slopes at Aspen Snowmass in Colorado. Brown looks more than happy to be the guinea pig, releasing the camera drone just in time to make an impressive mid-air flip.
The camera flies high and continues shooting.
The minute-long video reveals the drone will shoot in 4K resolution, but the company is remaining tight lipped about the design, features, and spec of the quadcopter.
There’s a lot riding on ‘Karma’ as the company experiences falling profits despite launching a number of new products in the last 18 months.
After announcing a 7 percent cut to its workforce last year, GoPro reported disappointing fourth quarter results Wednesday. Profits fell from $634 million for the fourth quarter 2014 to $436.6 million for the same period of last year.
GoPro CEO just confirmed it will stop selling entry level cameras in April.— Jason Cipriani (@MrCippy) February 3, 2016
Company CEO Nicholas Woodman announced some of their cheaper products will cease production as a result of their tumbling profits, saying in a statement quoted by Fortune that GoPro has recognized the need to improve its editing software.
This has long been a sore point for users. One GoPro enthusiast told Bloomberg that it took him almost three hours to edit a two-minute scuba diving video.
GoPro Studio is quite possibly the worst video editing software, how can you have the worlds best action camera and the worst software?— Russ (@R_Orv) January 28, 2016
Got a GoPro for Christmas. Shot 15 min of footage and tried to make a 30 sec video. I couldn't do it. Editing is hard.— Jordan Skora (@JordanSkora) January 30, 2016