Social media shocked to find out unlicensed GIFs are ‘expressly prohibited’ during Rio Olympics
Ahead of the Summer 2016 Olympic Games in Rio de Janeiro, the IOC warned spectators worldwide that it owned all rights to the event, including all intellectual property meaning the right to broadcast and disseminate any visual content related to the competition.
Just learned the IOC bans turning Olympic content into GIFs. A moment of silence please. pic.twitter.com/22Cxmv9HZ2— KSL Browser 5.0 (@kslbrowser50) August 5, 2016
“Only RHBs (Rights Holding Broadcasters) may have the right to Broadcast and Exhibit the Olympic Games,” the IOC content access rules say. “The use of Olympic Material transformed into graphic animated formats such as animated GIFs (i.e. GIFV), GFY, WebM, or short video formats such as Vines and others, is expressly prohibited.”
IOC Checklist:— Lauren Warren (@iamlaurenp) August 4, 2016
*Lost keys to stadium? Meh.
*Unfinished rooms? Meh.
*Zika and shi*ty water? Meh.
Under the harsh rules actually introduced back in May 2015, those without proper license cannot “broadcast and exhibit sound or moving images of any Olympic Event” which also covers training sessions, sporting actions, and both the opening and closing ceremonies.
so the Olympic Games are gonna be a dumpster fire AND the IOC is banning GIFs?! pic.twitter.com/gIBtKheR4T— Elise Terry (@elisecterry) August 5, 2016
The social media response has been multifaceted, with some people even reaching out to unauthorized media teams who are impacted the most, to forward their footage so they can “GIF it” for them.
If any of my many friends in media want to send me GIFs to post, so they don't get blacklisted, I'm game.https://t.co/PYXBA7Ip0s— John (@perich) August 4, 2016
My unofficial non-legal advice is that people should .gif and vine the Olympics at their damn please and dare the IOC to sue you— Mark Russell Pereira (@Mark_R_Pereira) August 4, 2016
Others just seemed puzzled over how exactly the ban will be applied throughout the duration of the international sporting event with millions of visitors and viewers.
The IOC is like "oh, you're having fun with The Olympics?" pic.twitter.com/mjlxAWRiiT— кᴀᴙsʜ (@karsh) August 4, 2016
Some even wondered how is it even possible to hold Olympics without traditional GIFs and memes, while others noted that any attempts to control online creativity will backfire with epic failure.