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14 Oct, 2009 18:24

US PR fails in Pakistan?

The bad rollout of the Kerry-Lugar bill, which is aimed at helping Pakistan, is an example of poor public diplomacy, said Josh Rogin of Foreign Policy magazine.

“In the end, the aid probably will go through and the money will probably improve US–Pakistani relations, but the bad rollout is the bad optics,” Rogin said.

US lawmakers are seeking to soothe Pakistan's anger over the controversial $7.5 billion aid package, which is seen in Islamabad as a threat to national security. The bill would provide money for economic and social development programs.

Now US officials are preparing an explanatory statement for the bill to prove they have no intention of interfering in Pakistan's sovereignty.