Nearly 2 in 5 Americans won’t buy Corona BEER over virus concerns — survey
Eyes rolled and jaws hit the floor across America on Friday as social media users chanced upon an irresistible CNN headline “revealing” over a third of Americans “would not buy Corona under any circumstances now.” Had nearly two in five US residents really sworn off the popular beer brand out of fear of succumbing to the much-hyped epidemic?!Also on rt.com WHO bumps coronavirus threat assessment to ‘very high’ global risk
The press release heralding the survey results merited a closer look, though the 38 percent number was — technically — true. 5W Public Relations found only 4 percent of habitual Corona drinkers were willing to put down their favorite beverage because of the virus, while an eyebrow-raising 14 percent would cease ordering it in public, perhaps concerned the next guy at the bar would think they were one of the infected. Some 16 percent of those surveyed were “confused about whether Corona beer is related to the coronavirus.”
Never one to let details get in the way of some grade-A clickbait, social media users seized the opportunity to vent their frustrations with the general intellectual level of the American people.
It isn’t surprising that 38% of Americans think this. Nearly 10% of Americans believe chocolate milk comes from brown cows. Maybe, just maybe, the US should invest a little more into education. https://t.co/p5tdZnLwd0— Adam Best (@adamcbest) February 28, 2020
38% of Americans shouldn’t be allowed to roam free. https://t.co/1b8qFErx3p— Benjamin Dreyer (@BCDreyer) February 28, 2020
Others interpreted the disturbing figures as pure trolling.
38% of Americans are taking the piss when asked a stupid survey question. https://t.co/28U65JgSKC— Lord Victor (@lordvictor) February 28, 2020
The real news is either that CNN is doing sponsored content to advertise for Corona's new malt seltzer or (!) 38% of Americans like trolling marketing researchers. Or probably both. https://t.co/jW9oIoOrdi— Alex v. Hungboldt (@hbkbronco) February 28, 2020
At least one tweeter brought up the infamous 2015 poll that revealed nearly a third of Republican voters were willing to bomb Agrabah, the fictional setting of the Disney film Aladdin, presumably just because it sounded Arabic.
In fact, “about a third of Americans” seemed to have some major issues across a spectrum of surveys...
Can we talk about those 38% of Americans.... pic.twitter.com/8IahmHuyR5— McNeil (@Reflog_18) February 28, 2020
Branding setbacks like Corona’s can utterly destroy a company, though it’s not inevitable — parent corporation Constellation Brands’ stock was stable, until it slid into a sharp decline a week ago
Pollsters YouGov found Corona’s “buzz score,” based on whether respondents had heard anything positive or negative about the beer, had nosedived from 75 to 51 over just two months among US adults with existing opinions about the brand, while “purchase intent” was at its lowest in two years. Constellation executives are likely lying awake at night thinking of the 1970s diet candy ‘Ayds’, which disappeared off the face of the earth in the 1980s for reasons which are probably obvious.
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