Massive fire engulfs tower block in London's Shepherd's Bush (VIDEO)
Members of the public were evacuated from buildings in Shepherd’s Bush as smoke and flames ripped through the tower block.
The adjacent West 12 shopping center was also evacuated.
Smoke could be seen across west London after the fire broke out just before 3.45pm local time (14:45 GMT).
Tower block on fire in Shepherds Bush!! pic.twitter.com/CGMuk58ygC— goodbye (@thecruelworlds) August 19, 2016
A London Fire Brigade spokesperson said there have been no reports of anyone trapped or injured.
Crews from Hammersmith, Kensington, Acton, Chiswick, Paddington and Fulham fire stations responded to the blaze.
The cause of the fire is not yet known.