Work to live or live to work?

It is the brave man or woman who, in a boardroom today, asks ‘why?’

In business now, critical thinking often gives way to groupthink as companies and start-ups chase short-term profits and goals.

But chasing money and status to find meaning is as inexplicable as using profit instead of purpose as a motivator.

If we really want a socially useful economy, we can’t dodge the fundamental questions: what are we really serving, where is our inner compass pointed, and what is our true purpose?

Host Ross Ashcroft travels to Berlin to meet Steffen Staeuber, founder of Create Meaning, to discuss how to build meaning into the emerging future of business.

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