icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Social network drinking: Facebook alerts friends when it’s time to party

Social network drinking: Facebook alerts friends when it’s time to party
One of the world’s major beer producers has come up with an unusual advertising ploy. Now just by opening a bottle of beer, you automatically get connected to social network Facebook so your friends know that the party has started.

This will be possible with a Bluetooth device imbedded in a bottle opener, which sends a signal online through your cell phone. Facebook, in turn, generates an invitation for all your friends living in the area to join in. 

There is a risk though that if repeated frequently, this activity might be detected by a data-collecting agencies or profile-building entities.

This could lead to negative consequences, such as insurance companies charging you increased insurance rates due to your alleged alcohol problems.