icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Xiaomi mocked online after spending 3 years on new logo that looks almost identical to the original

Xiaomi mocked online after spending 3 years on new logo that looks almost identical to the original
Chinese smartphone-maker Xiaomi was ridiculed online after it unveiled a new version of its company logo, which surprisingly looks almost identical to the old one.

The revamped logo that was unveiled this week looks like a slightly rounded version of the previous logo. The colors have remained the same – orange and white.

Chinese social media users were baffled at how little was changed, considering that the redesign took three years to develop and reportedly cost two million yuan ($305,000). Many joked that the company’s co-founder and CEO Lei Jun “got scammed” and should “call the police.” Others claimed that they could have come up with a new logo for a much cheaper price.

The South China Morning Post (SCMP) quoted a person writing online as saying “I can do this for 20,000 yuan,” and another adding “Or 2,000.”

English-speakers did not seem impressed either, arguing on social media that the old and the new logos were almost identical. “Haha spot the difference,” one person wrote, while others called the redesign “a joke” and poked fun at the hashtag #InnovationForEveryone, which Xiaomi used to promote the new logo.

“I could have made that for half the price the designer did[,] it’s nothing new,” one user wrote in English.

Japanese graphic designer Kenya Hara, who created the new logo, called it “a perfect balance between a square and a circle,” that captures Xiaomi’s “inner spirit.” He said the design was inspired by geometry and mathematics.

Lei acknowledged that some might be “disappointed” by the change. “I suppose many people would say, ‘That’s it? That took three years?’” he wrote in a post on Chinese social media platform Weibo, according to SCMP. He argued that the redesign represents an upgrade of the company’s “internal spirit and qualities.”

"To be honest, I didn't get it at the first sight, but I've grown to like it a lot. It's the best representation of today's Xiaomi," Lei wrote on Twitter.

Also on rt.com US judge temporarily removes China’s Xiaomi from Trump-era blacklist

Think your friends would be interested? Share this story!

Dear readers and commenters,

We have implemented a new engine for our comment section. We hope the transition goes smoothly for all of you. Unfortunately, the comments made before the change have been lost due to a technical problem. We are working on restoring them, and hoping to see you fill up the comment section with new ones. You should still be able to log in to comment using your social-media profiles, but if you signed up under an RT profile before, you are invited to create a new profile with the new commenting system.

Sorry for the inconvenience, and looking forward to your future comments,

RT Team.

Podcasts