Guinness apologizes after outcry over ‘racist’ advertisement
The Irish rugby team’s Six Nations campaign has patriotism in full swing, and pub tables are sagging under the weight of creamy pints of Guinness. But an ad combining the two was accused of disrespecting diversity.
Guinness is an Irish institution, and a sponsor of the Six Nations rugby tournament. With the tournament underway, the stout-maker found itself in hot water with immigration activists for a series of seemingly innocuous advertisements placed around Dublin last week.
The billboards reading “You don’t pick a side. Your grandparents have done that already”’ appeared ahead of Ireland’s opening match of the tournament against England in Dublin’s Aviva Stadium on Saturday.Also on rt.com Dolce & Gabbana beg for forgiveness after ‘racist’ ad triggers backlash in China
Proving that some people will try to ruin everything, journalist Mark Tighe and the taxpayer-funded Immigrant Council of Ireland savaged the company for failing to recognize the “huge benefit our diversity brings.”
Tighe pointed out that two players on the Irish team: South African CJ Stander and Kiwi Bundee Aki are in fact, immigrants, as is Samoan Manu Tuilagi, who played for the British and Irish lions after winning a deportation appeal in the UK in 2010.
Interesting #6nations advert from Guinness. Guess they never heard of Stander, Aki or Tuilagi. I'm sure their families and thousands of other immigrants (and their kids) will be cheering on their countries this weekend. pic.twitter.com/G5oqqqGdhu— Mark Tighe (@marktigheST) February 1, 2019
We've been pondering this too. Can see the sentiment, but it doesn't celebrate the strength of the Irish team (& wider society) or the huge benefit our diversity brings #COYBIG Back to the drawing board, @GuinnessIrelandhttps://t.co/Lbso4JhBZA— Immigrant Council.ie (@immigrationIRL) February 1, 2019
Guinness immediately apologized for the billboards, and said they would be replaced within days.
“The billboard was meant to show the competitive nature of the Guinness Six Nations,” a spokeswoman for parent company Diageo said. “It was to convey the passion with which people follow the team they support, be it because of where they were born, where they live or familial ties...we regret if the billboard caused offence or confusion. This was absolutely not our intention.”
The Immigrant Council congratulated Guinness on pulling the ads, and council CEO Brian Killoran touted Guinness’ work in employing refugees in its Dublin brewery as proof of the company’s woke credentials.
You misspelled 'corporation caves to crybully faux-outrage mob'— Mark McGough🐻 (@mark_mcgough) February 4, 2019
Born in South Africa, British father and Irish grandmother..I lived in Ireland for almost 20 years...not offended, am I supposed to be??? 🇿🇦 🇮🇪— Tania Sharkey (@sharkeytk) February 2, 2019
Methinks Guinness should read their own history before making an assumption about grandfathers.— Brendan ONeill (@Brendan09810284) February 2, 2019
I think it’s a brilliant ad! No offence taken as it doesn’t mention race, colour or creed, it could be anyone’s grandparents couldn’t it 😳— Sandra O Neill (@SandNeill) February 2, 2019
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