That loving aroma: Frenchman to release ‘fart pills’ for Valentine’s Day

Christian Poincheval from northwestern France already has a wide range of tablets to prevent odorous mishaps. The 65 year-old’s latest concoction will have a scent of ginger, the Local reports. The choice is due to ginger’s fabled aphrodisiac qualities.

“Say it with love, flavor your farts with ginger,” an advert for the pills reads.

The Frenchman is involved in homeopathy and says his natural product, made from herbs, helps to neutralize the odor when someone passes wind.

France's famous fart man is back again - with a special little pill for Valentine's Day: http://t.co/utEb09l5cxpic.twitter.com/tJPs4ew0oR

— The Local France (@TheLocalFrance) January 23, 2015

He came up with the idea six years ago, after having dinner with friends.

"We had just come back from Switzerland and we were eating a lot with our friends and the smell from the flatulence was really terrible. We couldn't breathe so me and a friend decided something had to be done," Poincheval told the Local.

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"When we were vegetarian we noticed that our gas smelt like vegetables, like the odor from a cow pat, but when we started eating meat, the smell of the flatulence became much more disagreeable," he said. "We needed to invent something that made them smell nicer."

A packet of 60 pills will set the buyer back almost €20. However, it could be money well spent if one’s stomach revolts following a romantic meal on Valentine’s Day.