iKlatch: Apple CEO holding charity auction for coffee break with himself

Apple CEO Tim Cook has started an online charity auction for a coffee break with one of the most powerful figures in tech and business: Himself.

The winner will get the chance to meet up with Cook at Apple's headquarters in Cupertino, California, for a coffee break, which will last from 30 minutes to an hour.  

Bidding began at $50,000, and 52 bids have already been placed, with the highest offering currently standing at $180,000.

The sum will surely grow even larger, as the auction at the Charitybuzz website does not end until May 14.

The winner will get the chance to meet up with Cook at Apple's headquarters in Cupertino, California, for a coffee break, which will last from 30 minutes to an hour.

Cook has put his time on the tender to raise money for the Robert F. Kennedy Center for Justice and Human Rights.

Cook isn’t the only celebrity to join the effort to support the human rights advocacy organization, which was founded in the US in 1968.

The other items up for auction include a tour of the SpaceX Center in Los Angeles with founder Elon Musk – starting at $25,000 – and being a guest of film star William Shatner at the 2014 Hollywood Charity Horse Show and Gala dinner, starting at $5,000.

Tim Cook has been with Apple since 1986. The 52-year-old was appointed the company’s CEO in August 2011, succeeding the company’s late co-founder and creative powerhouse Steve Jobs.