icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Russian e-commerce giant Wildberries launches sales in US

Russian e-commerce giant Wildberries launches sales in US
A year after entering the European market, Russia’s largest online retailer Wildberries has started sales in the United States. It thus expanded its online presence to cover 14 countries around the world.

At the end of February, Wildberries launched sales in France, Italy and Spain. In January 2020, the company kicked off sales in Poland, making it the first European country in which it operates. The retailer is already operating in Slovakia, Ukraine, Israel, Germany, Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia.

According to the firm, US online shoppers may place an order both via a separate website us.wildberries.ru and with the help of the mobile application. “The website and the application work in English and Russian languages,” it said.

Wildberries offers about 5.5 million items provided by more than 40 thousand brands. Those include clothing, shoes and accessories, beauty products, toys, electronics, books and stationery, sporting goods and household items.

Also on rt.com Former teacher & mother of 4 becomes Russia’s 2nd female billionaire

"The online platform brings together manufacturers and sellers from different countries – Russia, Germany, France, Poland and many others. We are open to expanding cooperation with American entrepreneurs, including small and medium-sized businesses,” said Vyacheslav Ivashchenko, director of development at Wildberries.

Founded by the former English teacher Tatyana Bakalchuk in 2004, Wildberries became Russia’s number one online retailer in 2017. The company’s trade volume reached 437.2 billion rubles ($5.6 billion) in 2020, with sales outside Russia soaring 95% to 23.7 billion rubles ($306 million).

For more stories on economy & finance visit RT's business section

Dear readers and commenters,

We have implemented a new engine for our comment section. We hope the transition goes smoothly for all of you. Unfortunately, the comments made before the change have been lost due to a technical problem. We are working on restoring them, and hoping to see you fill up the comment section with new ones. You should still be able to log in to comment using your social-media profiles, but if you signed up under an RT profile before, you are invited to create a new profile with the new commenting system.

Sorry for the inconvenience, and looking forward to your future comments,

RT Team.