‘Hello, death’: Coca-Cola greets New Zealanders in marketing blunder
One of Coca-Cola's marketing slogans in New Zealand did not go over well, turning into a humorous and embarrassing blunder for the company.
The beverage firm ran a vending machine signage that read "Kia ora, mate." The slogan was an attempt to mix a greeting from the island’s indigenous peoples’ language, te reo Maori, with English.
When the languages don't mix well. pic.twitter.com/3piZIoptAE— Waikato Reo (@waikatoreo) October 14, 2018
While in English, the word ‘mate’ is commonly used to refer to friends, it has a very different meaning in Maori. The slogan essentially read, "Greetings, death."
Online critics have noted the irony of Coca-Cola’s mistake, with one Twitter user claiming that Coca-Cola may have gained some “self-awareness,” and another one commenting “Finally, truth in advertising.”
Boozy fizzy: #CocaCola launches its first alcoholic drink https://t.co/towQG878Aupic.twitter.com/bDvyhLEc2l— RT (@RT_com) May 28, 2018
Coca-Cola’s spokesperson told Maori Television that the phrase was only “meant to bring Maori and English together,” and “was in no way being disrespectful to any culture.”
For more stories on economy & finance visit RT's business section