RT’S 2014 “SECOND OPINION” AD CAMPAIGN KICKS OFF IN NEW YORK
“It is very important to alert the international public to how important it is to have diverse voices and alternative viewpoints,” says Margarita Simonyan, RT’s Editor-in-Chief. “Too many times throughout history harmful policies were carried out exactly because there was no voice of dissent to question the mainstream narrative and the establishment consensus. One of the most striking examples is the Iraq War.”
The campaign is comprised of a series of posters, varying between different markets in the US and the UK. It is carried out in part via the “wild posting” outdoor advertising format.