RT LAUNCHES SOCHI’S FIRST ENGLISH RADIO
MOSCOW, NOVEMBER 21, 2013 – Radio station Sochi Today, launched in advance of the 2014 Sochi Winter Olympics, began broadcasting in Sochi (101.5 FM) and Krasnaya Polyana (105.8 FM).
Sochi Today – RT’s latest project – is the first radio station in Sochi to broadcast entirely in English. The round-the-clock station is available on the 101.5 FM in Sochi and 105.8 FM frequencies in Krasnaya Polyana – part of the Sochi metropolitan area, which will host several Olympic events, – respectively.
The station’s content consists of a current, international music mix, as well as news updates prepared by RT journalists and airing every half hour. The news block covers the most urgent stories from around the world.
Sochi Today’s reach is expected to exceed 3 million people over the course of the 2014 Olympic Games, according to preliminary estimates. This audience will be made up of athletes, government officials, journalists and fans that will travel to Sochi from every corner of the world.
"Thanks to Sochi Today, millions of foreign visitors to the Olympics will be on top of the most important and interesting events within the Olympic Sochi, as well as around the globe,” – said Margarita Simonyan, RT’s editor in chief. “I am certain that Sochi Today will carry all the successes that RT has achieved in television broadcasting, online, and on social media platforms into the radio sphere."
RT is an international news network that broadcasts 24/7 in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 644 million viewers worldwide. RT is the first TV news channel in history to cross the one billion views mark on YouTube. It is the winner of the Monte Carlo TV Festival Awards for best 24-hr broadcast, and the only Russian TV channel to garner two nominations for the prestigious International Emmy Award for news reporting. Since 2012, RT has been broadcasting English-language news content on Moscow’s radio station Moscow FM (105.2).