RT IN HIGH DEFINITION AVAILABLE IN THE UK VIA BSKYB SATELLITE
MOSCOW, JANUARY 14, 2013 – BSKYB, the largest UK pay-TV provider, began carrying RT in High Definition effective January 2013.
RT, the global international news network, has switched all of its English-language news broadcasting to High Definition format in December 2012, following the network’s move of its studios to a new, state of the art facility in Moscow. RT was the third most watched news channel overall in the UK in Q3 2012 after BBC News and Sky News according to BARB, reaching 2.5 million viewers*. A survey by Kantar Media showed that UK viewers tune into RT over other channels due to its “different take on news from mainstream media”, “informative news coverage”, and its range of stories of interest to the audience. BSkyB – British Sky Broadcasting – is the major UK and Ireland satellite platform, and has been carrying RT since 2006. In January 2013 it began carrying RT in HD. “The switch to HD is an important step for our network, as HD delivery is not yet offered by many other major international news channels. It’s now up to the satellite and cable TV service providers to make the HD signal available to the viewers,” says Margarita Simonyan, RT’s editor in chief. “We’re very happy that thanks to BSkyB our UK audience can now enjoy the best RT programming in HD so soon after we completed the switch.” RT is a global international news network that broadcasts in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 550 million viewers worldwide. Pew Research Center’s 2012 study named RT, whose YouTube channel has passed 840 million views, as the largest provider of news video footage on the world’s largest video sharing platform. RT is the only Russian TV channel to garner two nominations for the prestigious Emmy International Award. BSkyB operates the most comprehensive multi-channel, multi-platform television service in the UK and Ireland. Over 10.3 million households across the UK and Ireland enjoy an unprecedented choice of movies, news, entertainment, arts and sports channels. The Sky platform offers access to over 500 television and radio channels, plus up to 20Mb Broadband and free evening and weekend calls to UK Landlines with Sky Talk. In addition to their choice of Sky TV channels, all customers can receive more than 330 free-to-air television and radio channels and services. *BARB Quarterly Reach Report- Quarter 3 2012 (BARB weeks 2293-2305) Individuals 4+ (http://www.barb.co.uk/viewing/quarterly-channel-reach?_s=4)