Charity or abuse? Artist tags London homeless, puts them ‘on sale’
The Danish avant-garde artist has so far put a device he calls the “Hornsleth Homeless Tracker” on 10 people he previously photographed.
Promo videos for the project showed Hornsleth encouraging the participants to look “a little bit more poor… more homeless” during the photoshoot.
The artist then put the homeless people “on sale,” asking for £24,989 ($32,700) for an opportunity to track every move of one of the participants during the course of a year.
The project’s website said that the special app, connected to Twitter, Facebook and Instagram, turns a homeless person into a “real-life Pokemon Go or human Tamagotchi.”
Framed portraits of the participants as well as T-shirts with their photos can also be purchased for £47.40 ($61) and £21.18 ($53), respectively.
According to the artist, his “ethical boundary-smashing work” is aimed at shining a light on abject poverty in an age when anything can be bought and our lives are always on show.
“I love the fact that the buyers are part of the project and it creates awareness; and turns the problem upside down and makes fun of it,” Hornsleth told RT.
“They can sit in their Ferrari or whatever and they can look [at the app at] 03:00 AM and [say]: ‘Look, the guy is in the park and it’s November; it’s cold,” he added.
The homeless people agreed to participate in Hornsleth’s project after they were promised half of the sum for which they were ‘sold.’
“Like in all good business deals everyone walks away with a good sense,” the artist explained, adding that “the homeless get 50 percent after all expenses, but only if they stay a year in the project and fill up their obligation in the contract.”
Savvas Pannas from The Pilion Trust homeless charity told RT that he couldn’t see any benefits in the project, which encourages people “to buy a homeless.”
“It worries me and it frightens me that in him (Hornsleth) chasing some sensational bit of headline that he’s using and… abusing vulnerable homeless to sell them as a product, as a commodity to some unknown person, enslave them,” he said.
The deal, according to which the homeless get 50 percent of the sum submitted by the buyer, is also far from being fair, Pannas said.
“In no way what he’s doing… is something ethical when you’ve got such an imbalance. You see somebody who is vulnerable and needy, and somebody who has got a lot of money. If there was equality – fine. If you had £25,000 and I had £25,000 and I wanted to buy you for a year – we can strike a deal. But as soon as you got inequality, than it’s unethical,” he explained.
It’s not the first controversial project masterminded by the Danish artist. In 2006, he made 100 poor villagers in Uganda legally change their name to ‘Hornsleth,’ offering them cattle in exchange.
Back then, Uganda’s ethics minister, Nsaba Buturo, blasted the artist’s actions as “demeaning” and “racist.”