Pedophiles & serial killers 'photobomb' Walkers potato chip selfie campaign
Walkers crisps tried to a create fun, interactive social media campaign Thursday to giveaway Champions League tickets, but what they got instead was a who’s who of the UK’s most infamous sex offenders and serial killers.
The potato chip company decided to hold a competition to win tickets to the European cup soccer final by getting people to send their selfies to the Walkers Twitter account.
A bot then automatically adds each person’s selfie to a video with Gary Lineker that gets tweeted back to participants.
It wasn’t long before people started sending selfies that were definitely not in the spirit of the campaign, posting images of infamous criminals like Fred West, Jimmy Saville and Josef Fritzel.
Walker’s latest social media campaign #WalkersWave has gone spectacularly wrong https://t.co/bwoNQgqhL5pic.twitter.com/CP7I9VpKSN
— The Poke (@ThePoke) May 25, 2017
So the #WalkersWave campaign has gone pretty well. pic.twitter.com/m9Tfolrmyy
— Elliot Hackney (@ElliotHackney) May 25, 2017
Who else? Keep them coming.... #walkers#garypic.twitter.com/9auy2dXz3D
— dave 52% jenkins (@ishumacon) May 25, 2017
Oh god. The #WalkersWave campaign is going horribly wrong. @walkers_crisps@GaryLinekerpic.twitter.com/mRdzb1lsY3
— ✐ (@MrLukeJohnston) May 25, 2017
When the British public join in on a promoted post competition #walkerswave - oh no ;) pic.twitter.com/XxV9J8ZmVi
— Altrincham HQ (@altrinchamhq) May 25, 2017
Walkers have deleted most of the tweets from #WalkersWave.
— Tom Clazie Flynn (@TomClazieFlynn) May 25, 2017
Luckily I managed to make a GIF of my favourite. pic.twitter.com/u4CfBa1F3a
After inviting a lot of mockery and trolling, the people of Walkers realized they had created a monster and quickly pulled the videos.
Despite deleting the worst offenders, Walkers’ campaign continues to be mocked.
Tfw you step back in to see how your innovative social media campaign is going #WalkersWavepic.twitter.com/c7Uhnpk6j0
— James Gilmour (@__Gilmour__) May 25, 2017
I'm ashamed of myself for laughing so much at #WalkersWave
— Rob Jacques (@KnutCrosswords) May 25, 2017
@missprofanity crying with laughter....
— Lisa Hunter (@lisaehunter) May 25, 2017
Meanwhile at @walkers_crisps social media department #walkerswavepic.twitter.com/92pEDR8sBg
— Thomas Connelly (@LegalCheek_Tom) May 25, 2017
