Scotland the brand

In this edition, the Alex Salmond Show focuses on the highly successful marketing of Scotland, particularly in the fields of tourism and food and drink. Alex talks to campaigners, practitioners, and academics about how ‘Scotland the Brave’ became ‘Scotland the Brand’.

The Alex Salmond Show broadcasts every Thursday on RT International at 07:30, 18:30 and 23:30(GMT) on SKY 511 and FREEVIEW 113.