icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Amazon Studios’ new ‘playbook’ makes it official: diversity – not talent, skill or merit – is what now matters in entertainment

Michael McCaffrey
Michael McCaffrey

Michael McCaffrey is a writer and cultural critic who lives in Los Angeles. His work can be read at RT, Counterpunch and at his website mpmacting.com/blog. He is also the host of the popular cinema podcast Looking California and Feeling Minnesota. Follow him on Twitter @MPMActingCo

Michael McCaffrey is a writer and cultural critic who lives in Los Angeles. His work can be read at RT, Counterpunch and at his website mpmacting.com/blog. He is also the host of the popular cinema podcast Looking California and Feeling Minnesota. Follow him on Twitter @MPMActingCo

Amazon Studios’ new ‘playbook’ makes it official: diversity – not talent, skill or merit – is what now matters in entertainment
The document is shameless in its disdain for artistry and individuality, and its zealous worship of all things woke. But if it persists in putting identity politics above art, Amazon is dooming itself to cultural irrelevance.

The entertainment industry and the art of cinema took a gargantuan step on their relentless death march into the hellscape of the woke Mordor recently, when Jeff Bezos, the Sauron of Amazon Studios, released his newdiversity, equity and inclusion (DEI) playbook”.

Also on rt.com Oscars’ new diversity & inclusion rules do not do enough to purge Hollywood of the evil of straight white men

Following in the footsteps of the Academy Awards, which has implemented new diversity and inclusion mandates in its criteria, and Disney, which has turned the happiest place on earth into the People’s Republic of Wokestan, Amazon Studios, the new home of James Bond and Rocky, has, like a suicide note, put in writing its demand that film and TV ignore talent, skill and merit when hiring in favor of DEI.

It’s now clear that the corporate human resources junta has successfully transformed Hollywood into nothing more than the propaganda arm for the woke Savonarolas who burn art and entertainment on the bonfire of inanities that is the inclusion agenda.

Among the many things Amazon’s “playbook” demands are that, by 2024, creative roles on productions comprise 50% women and underrepresented racial/ethnic groups, and that the documentation and reporting of these diversity quotas is required both pre- and post-production. Unfortunately, the exact skin tone and percentage of “racial/ethnic” blood needed to qualify you as belonging to an underrepresented group, and the papers you’ll need to show to the DEI gestapo to prove it, are not made clear.

The insidious “playbook” also declares its commitment to “authentic portrayals” and its intention to cast “actors in a role whose identity aligns with the identity of the character they will be playing (by gender, gender identity, nationality, race/ethnicity, sexual orientation, and disability) and, in particular, when the character is a member of an underrepresented group/identity.”

In other words, Amazon appears to be outlawing the art of acting, and mandating that only disabled actors can play disabled characters and only LGBTQ actors can play LGBTQ roles. This is what happens when human resources deplorables take over the creative process.

One wonders how exactly Amazon will check if an actor up for a lesbian, gay or bisexual role is the real deal or not? Will actors be forced to ‘prove’ their lesbian, gay or bisexual bona fides by performing a sex act with an appropriately aligned producer? Maybe the casting couch can get a public relations facelift if it’s used to help Hollywood achieve the woke nirvana of DEI.

Also on rt.com Anti-white woke barbarians have transformed Disney from the ‘happiest place on earth’ into a totalitarian hellscape

Of course, from an artistic perspective, the absurdity of Amazon’s totalitarian woke decrees is topped only by its power to suffocate and stultify creativity.

Consider this: some of the greatest performances we’ve seen in recent years would be wiped out by Amazon’s DEI manifesto, and it wouldn’t be surprising if, eventually, they’re retroactively cancelled for not being aligned with the new mandates.

For example, Daniel Day-Lewis is one of the greatest actors we’ve ever had, yet, despite not being disabled, he won an Oscar for playing Christy Brown in ‘My Left Foot’, and two more for playing Americans in ‘There Will Be Blood’ and ‘Lincoln’, despite being British and Irish.

Sean Penn isn’t gay, but won an Oscar for playing Harvey Milk. Eddie Redmayne is able-bodied, but landed one for playing Stephen Hawking. Colin Firth got one for playing King George VI, but didn’t have a royal stutter, and Jamie Foxx for playing Ray Charles, despite not being blind.

Even last year’s crop of movies would be affected by Amazon’s woke encyclical. Anthony Hopkins doesn’t have dementia, but scooped the Best Actor Oscar for playing a man suffering from that malady. Daniel Kaluuya, a Brit, won the Best Supporting Actor Oscar for playing an African American. And, in Amazon Studios’ own ‘Sound of Metal’, Riz Ahmed was Oscar-nominated for playing a deaf character even though he has perfect hearing.

Two of Amazon’s big hits from last year, ‘Borat Subsequent Moviefilm’ and ‘Coming 2 America’, violate this new woke law too, as British actor Sacha Baron Cohen played a Kazakhstani and New Yorker Eddie Murphy played an African king. The horror!

Amazon’s decree is so specific, it even statesBut if the character has a distinct ethnic background, make sure that the actor’s ethnic background doesn’t conflict with this portrayal.” It uses as an example of a bad approach the following: “Are you casting a person of Puerto Rican heritage to play a character who is Colombian?” Under this edict, Benicio del Toro’s Best Supporting Actor Oscar for playing a Mexican in ‘Traffic’ wouldn’t have been awarded, because he’s a Puerto Rican.

Also on rt.com ‘In the Heights’ is 2021’s most diverse movie, but it’s STILL not inclusive enough to satisfy the militant woke beast

Amazon’s playbook is blatant about its repulsion with deploying  talent, skill and merit as casting criteria. It states that casting directors need to avoid “relying on your ‘gut’ or seeking ‘the best person for the job,’” as that’s an “inherently biased process that may skew your decision-making.

If this relentless focus on hiring actors, creatives and even crew based on their gender, sexuality, race/ethnicity and nationality all sounds legally dubious, if not outright discriminatory, Amazon agrees – it throws in this disclaimer to cover its backside: “While this playbook provides a general overview, it is not intended to provide legal advice, so it’s crucial to discuss these issues with your attorney.”

As a cinephile and lover of quality art and entertainment in movies and on TV, I’m looking forward to the day when the totalitarian philistines currently running and ruining Hollywood learn the hard way, both at the box office and in the courtroom, that ‘get woke, go broke’ is a universal law that supersedes their self-righteous, anti-merit, DEI declarations of discrimination. They deserve nothing less.

Think your friends would be interested? Share this story!

The statements, views and opinions expressed in this column are solely those of the author and do not necessarily represent those of RT.

Dear readers and commenters,

We have implemented a new engine for our comment section. We hope the transition goes smoothly for all of you. Unfortunately, the comments made before the change have been lost due to a technical problem. We are working on restoring them, and hoping to see you fill up the comment section with new ones. You should still be able to log in to comment using your social-media profiles, but if you signed up under an RT profile before, you are invited to create a new profile with the new commenting system.

Sorry for the inconvenience, and looking forward to your future comments,

RT Team.

Podcasts