Leaked files show how UK govt spent millions exploiting Syrian women in cynical PR offensive
A swath of leaked documents reveals the lengths to which the British government went to paint the Syrian opposition in a flattering light. They also confirm that women unknowingly formed part of this effort.
The leaked UK Foreign & Commonwealth Office (FCO) documents reveal a variety of covert ways in which London sought to not only propagandize women in Syria, but to exploit them as weapons in a vast information warfare campaign waged at home and abroad.
The papers are among bombshell files released by hacktivist collective Anonymous, which expose a number of cloak-and-dagger actions undertaken by Whitehall against Damascus. Women figured prominently in a number of the plans, which cost the FCO millions of pounds over many years.
‘Outreach initiatives’
The propaganda value of women in conflicts has long-been well understood and cynically exploited by governments.
A leaked US Central Intelligence Agency (CIA) memorandum from March 2010 on covert means of increasing flagging support for NATO’s Afghanistan mission noted women in the country “could serve as ideal messengers” in “humanizing” the military occupation, due to their “ability to speak personally and credibly about their experiences under the Taliban, their aspirations for the future, and their fears of a Taliban victory.”
“Outreach initiatives that create media opportunities for Afghan women...could help to overcome pervasive skepticism among women in Western Europe toward the mission,” the document noted. “Media events that feature testimonials by Afghan women would probably be most effective if broadcast on programs that have large and disproportionately female audiences.”
Over a decade later, Afghanistan remains one of the worst countries in the world to be a woman, by some margin.
Roughly a year after that CIA memo was authored, A Gay Girl in Damascus, a blog purportedly written by Syrian-American lesbian Amina Arraf, garnered significant mainstream attention. Widely hailed for her “fearless” and “inspiring” eyewitness reporting, the author was lauded as a symbol of the “progressive” revolution erupting in the country.
In June 2011, Amina’s cousin announced on the blog she (Amina) had been kidnapped by three armed men in the Syrian capital. In response, numerous Facebook pages were set up calling for Amina’s release and ‘liked’ by tens of thousands, #FreeAmina trended widely on Twitter, journalists and rights groups begged Western governments to demand her release, and the US State Department announced it was investigating her disappearance.
Six days later, it was revealed ‘Amina’ was in fact Tom MacMaster, a US citizen residing in Scotland. While corporate news outlets hurriedly rushed to forget all about the hoax they’d so comprehensively fallen for, their appetite for dubious ‘human interest’ stories emanating from the crisis evidently wasn’t diminished.
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In July 2019, an image of two young Syrian girls trapped in rubble in opposition-occupied Idlib attempting to haul their sister to safety as she dangled off the precipice of a dilapidated building, their father looking on in horror above, spread far and wide on social media.
The photo, snapped by a photographer for Syrian news service SY24, went viral the world over. Unbeknownst to the overwhelming majority of observers, though, SY24 was created and funded by The Global Strategy Network (TGSN), founded by Richard Barrett, a former MI6 counter-terrorism director.
In a file submitted to the FCO, TGSN boasted of how “campaigns” it broadcast via SY24 generated “huge global coverage,” having been seen by “many hundreds of millions of people,” and “attracting comment as far as the UN Security Council.”
SY24 content was produced by a network of ‘stringers’ in Syria that TGSN trained and provided with equipment, including “cameras and video editing software.” The firm drew particular attention to a team of female journalists it had tutored, “who provide about 40 percent of all SY content,” and were part of “a broad ‘network of networks’” enabling TGSN “to drive stories into the mainstream.”
TGSN also established a dedicated centre for training female journalists to produce content for SY24 in Idlib, “accessing stories that male journalists cannot,” which were then shared on social media. It boasted that almost half of SY24’s followers were women, “a remarkably high ratio for Syria-focused platforms.”
‘Communications surges’
Carefully cultivating an entirely misleading image of an inclusive, credible ‘moderate’ Syrian opposition was of paramount importance to the FCO - it helped whitewash the barbarous nature of the various ‘rebel’ factions London was backing in the region, while simultaneously engendering support among Western publics for regime change.
In order to engage the “international community” to this end, TGSN, in conjunction with ARK - a shadowy “conflict transformation and stabilization consultancy” headed by veteran FCO operative Alistair Harris - planned“communication surges” around “key dates” such as International Women’s Day.
In a particularly elaborate example of such a “surge,” the pair collaborated on a campaign, ‘Back to School,’ in which young Syrians returned to education while Idlib City Council, opposition commanders, and other elements on the ground concurrently engaged in a “unified” communications blitz, using “shared slogans, hashtags and branding.”
Rebel fighters were sent to “clear roads” and “enable children and teachers to get to schools,” all the while filmed by the pair’s voluminous local journalist network, footage of which was then “disseminated online and on broadcast channels.” Ensuring “female teachers” received sizable coverage in the Western media was a key objective of the campaign.
In many of the leaked files, ARK boasts of the huge network of journalists it trained and funded in Syria, who would cover such PR stunts; their reports in turn fed to the firm’s “well-established contacts” at major news outlets including Al Jazeera, BBC, CNN, The Guardian, New York Times, and Reuters, “further amplifying their effect.”
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However, other documents make clear ARK well-understood the immense difficulties inherent in promoting the role of women internally and externally during the crisis.
One file on “[incorporating] the role of women in the moderate opposition” notes Syrian women in rebel-occupied areas faced “an almost overwhelming variety of problems,” and “the space for women to participate in public life has contracted significantly as the conflict has progressed.”
As a result, ARK said it was “extremely aware of the risks of promoting women’s participation beyond currently accepted social norms...given the potential to hinder message resonance or result in a backlash against female participation.” It therefore proposed to “subtly reframe the narrative of women...increasing the amount of coverage of their initiatives and opinions as the context allows.”
One such means of “subtle reframing” was Moubader (which translates to “a person who takes initiative”), a media asset comprising a “high-quality hard copy monthly magazine with widespread distribution across opposition-held areas of Syria,” with a website and Facebook page boasting over 200,000 likes as of December 2020.
Moubader was established by ARK in 2015 specifically to achieve “behavioural change” in readers, at Whitehall’s request. “Given the importance of broadcast television as a trusted source” in Syria, ARK also sought FCO funding to develop a Moubader TV programme to “leverage stories and values to maximum effect and reach an even wider audience.”
Documents submitted to the FCO by another psyops contractor, Albany, similarly noted women’s access to education, healthcare, and economic opportunity had “been debilitated” during the crisis, with issues such as early marriage, child military recruitment, and “transactional sex” exacerbated. The UN defines the latter as “non-commercial sexual relationships motivated by an implicit assumption that sex will be exchanged for material support or other benefits.”
Still, Albany considered so many Syrian women having been “thrust by tragedy into head of household and breadwinner positions” over the course of the crisis as a golden opportunity to propagandize them and, in turn, their families, while promoting the ‘inclusive’ nature of the opposition, by creating and partnering with female civil society organizations and journalists.
ARK likewise believed women to be a “critical audience” given the number of Syrian households headed by women –“up to 70 percent”– so sought to ensure they were well-represented in all its domestic and international “broadcast products,” as well as on social media.
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Unsurprisingly, the files make no acknowledgement of the fact this increasingly hostile environment for women in Syria directly resulted from foreign efforts to destabilise and depose its government.
Islamic State, (IS, formerly ISIS/ISIL) and al-Nusra are rightly notorious for their monstrous treatment of women in the areas which they occupied, which included widespread rape, sexual violence and abduction.
However, many armed opposition groups, backed by foreign powers, whether openly Salafist or not, imposed stringent restrictions on women in the areas they occupied, requiring them to wear hijabs and abayas, doling out extreme punishments for failing to comply, imposing discriminatory measures prohibiting them from moving freely, working, attending school, and more.
There are indications FCO contractors were in close quarters with such activities. For instance, in December 2017 BBC Panorama documentary Jihadis You Pay For alleged FCO cash distributed on its behalf by Adam Smith International (ASI) in Syria ended up in the pockets of Free Syrian Police (FSP) officers who’d stood by passively while women were stoned to death.
The program focused on the Access to Justice and Community Security (AJACS) program, under which ASI funded and trained FSP, an unarmed civilian force set up to reestablish law and order in opposition-controlled areas.
In a perverse irony, leaked ASI files relating to the project indicate it, too, sought to exploit women for propaganda purposes, applying a gender policy to AJACS “which [aimed] to encourage female participation in justice and policing,” and boasting of how, of the 1,868 police officers it trained under the scheme, six – 0.32 percent – were female.
Quite some revolution. As Human Rights Watch notes, prior to 2011, women and girls across the country were “largely able to participate in public life, including work and school, and exercise freedom of movement, religion, and conscience.” While the Syrian penal code and laws governing issues such as marriage, divorce, and inheritance, contains provisions discriminatory to women, the country’s constitution guarantees gender equality.
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