icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

Filipino Catholics take McDonald's ad off TV menu

Filipino Catholics take McDonald's ad off TV menu
A TV commercial for the US fast-food chain McDonald's has been scrapped as of Friday in the Philippines after Catholic authorities criticized it for inducing greed and mercantilism in children.

The advertisement shows a girl aged about five who asks a boy of the same age if she could be his girlfriend. The boy harshly cuts her down to size, saying girls are excessively demanding.The girl replies that all she wants is McDonald's french fries which makes the boy’s face light up. The ad ends with the pair walking together, side by side, but not holding hands.The authorities of the Catholic Church in the Philippines believe the ad is too adult for the target audience and could send the wrong message to children, with its use of gender stereotypes.The priests insist the advertisement promotes greed and mercenary feeling in children.In the Philippines, over 80 per cent of the population is Catholic, therefore the Church has great influence on society, for example, abortions and divorces are prohibited in the country and the sale of condoms is restricted. So it is no wonder that McDonald’s agreed with the position and the ad has been taken off all national TV stations.McDonald's has faced similar situations before. In late 2003, an advertisement for McDonald's french fries was banned in the UK for its lack of information about the nature of the food processing technology.Earlier the same year, Swedish authorities considered another McDonald's ad as sexist and banned it.Last year, the McDonald's chain was sued by the Center for Science in the Public Interest (CSPI), an American non-commercial human rights watch organization which claimed that the fast-food chain’s Happy Meals with toys encourages people, especially children, to consume unhealthy food with excess fat in it.

Dear readers and commenters,

We have implemented a new engine for our comment section. We hope the transition goes smoothly for all of you. Unfortunately, the comments made before the change have been lost due to a technical problem. We are working on restoring them, and hoping to see you fill up the comment section with new ones. You should still be able to log in to comment using your social-media profiles, but if you signed up under an RT profile before, you are invited to create a new profile with the new commenting system.

Sorry for the inconvenience, and looking forward to your future comments,

RT Team.