Daimler holds promotion bash in Moscow

An exhibition called ‘Daimler and Time’ has opened its doors for Moscow’s jet-setters at an art gallery on Red Square, a stone's-throw from the Kremlin. The event was marked by a big party with a British theme.

Besides the British guards who were welcoming the guests, the programme of the event featured a performance of Scottish bagpipers.The visitors were also treated with traditional British drinks – both soft and strong, while enjoying some of the paintings, displayed at the gallery.

And all the fuss was about the Russian premiere of a legendary British Daimlercar.

But is it right to use art and culture as one of the attractions to lure potential car customers?

Igor Chapurin, fashion designer believes, “An ideally created car is a priori a product of art, I'm sure. It's a part of design and fashion, and it represents the concept of art at the time when it was produced.”

And Kostya Grim, a musician, adds, “If the product is posed as stylish, classical and elite, it requires an appropriate presentation. At this event there is an art exhibition and a jazz concert, so it's very stylish.”

The highlight of the evening – despite the car of course – was a concert by internationally recognised musician from Scotland, Tommy Smith. Even though very few of those present at the party could afford to buy a luxurious car, everyone had a chance to listen to the performance of one of Europe's leading saxophonists.