icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm
10 Nov, 2022 17:22

KFC sorry for urging Germans to mark Nazi attacks on Jews with 'extra cheese'

The fast food chain has apologized for its “insensitive” push notification for the anniversary of Kristallnacht
KFC sorry for urging Germans to mark Nazi attacks on Jews with 'extra cheese'

The German branch of the US fast food chain KFC has apologized for urging customers to commemorate Kristallnacht – the 1938 Nazi pogrom against Jews – with more cheese on their crispy chicken.

“Yesterday [November 9], an automated push notification was sent to users of the KFC app in Germany containing an insensitive and unacceptable message. We apologize for this,” the company said in a statement on Thursday.

According to KFC, push notifications are generated “semi-automatically” based on calendars listing public holidays and commemoration days.

“In this particular case, our internal review process was not properly followed,” KFC explained. “We understand and respect the seriousness and history of this day and we remain committed to equality, inclusion and belonging for all.”

The text of the push notification, which was sent on the 84th anniversary of Kristallnacht, also known in Germany as ‘Reichspogromnacht’, read: “Remembrance of the Reichspogromnacht. Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!”

In another push alert sent shortly afterwards, KFC said it “made a mistake,” but screenshots of the earlier promotion had already appeared on social media, sparking outrage.

“Wow, just wow! I am utterly speechless and repulsed,” Arsen Ostrovsky, the head of the pro-Israel legal group International Legal Forum, tweeted.

“Shame on you,” Dalia Grinfeld, the Anti-Defamation League’s associate director of European affairs, wrote above a screenshot of the KFC alert.

Kristallnacht, or ‘the Night of Broken Glass’, saw thousands of Jewish homes, businesses, and synagogues across Germany targeted and destroyed, leaving more than 90 people dead. It is viewed by many historians as a prelude to the Holocaust.