icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm

EU gives TikTok a month to respond to concerns over ‘aggressive’ child-targeted ads

EU gives TikTok a month to respond to concerns over ‘aggressive’ child-targeted ads
TikTok has been given a month to respond to EU regulatory authorities over a string of concerns raised by consumer groups, including claims that kids are being bombarded with ads on the video-sharing app.

The platform, which is owned by Chinese company ByteDance, must address several areas of concern, the European Commission said on Friday.

These include “hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok’s policies that could be considered misleading and confusing for consumers.”

EU Commissioner for Justice Didier Reynders said in an accompanying statement that the pandemic had “created new risks, in particular for vulnerable consumers.”

“In the European Union, it is prohibited to target children and minors with disguised advertising such as banners in videos,” he added.

Also on rt.com TikTok agrees to Italy’s request to block underage users, after 10yo girl dies in social media challenge

The move comes after TikTok faced allegations of breaching EU consumer law in a complaint filed against the company in February by advocacy group the European Consumer Organisation.

It argued the platform fails to protect children from hidden advertising and inappropriate content, and handled users’ personal data in a misleading way.

TikTok has said it will discuss changes it has made to address the issues raised with the Swedish Consumer Agency and Irish Competition and Consumer Protection Commission, which are leading the dialogue on behalf of the EU.

The company’s European director of public policy, Caroline Greer, said TikTok had already “taken a number of steps to protect our younger users, including making all under-16 accounts private by default, and disabling their access to direct messaging.”

Like this story? Share it with a friend!

Dear readers and commenters,

We have implemented a new engine for our comment section. We hope the transition goes smoothly for all of you. Unfortunately, the comments made before the change have been lost due to a technical problem. We are working on restoring them, and hoping to see you fill up the comment section with new ones. You should still be able to log in to comment using your social-media profiles, but if you signed up under an RT profile before, you are invited to create a new profile with the new commenting system.

Sorry for the inconvenience, and looking forward to your future comments,

RT Team.

Podcasts