Blessed by ‘the algorithm’? Indian singer puzzles over how he made it onto Obama’s best songs of 2019 list
Sticking to tradition, the former American president took to Twitter to share a year-end list of his favorite songs of 2019. While the presidential playlist featured tracks from superstars such as Beyonce, Bruce Springsteen and Alicia Keys, there were several lesser-known artists who also made the cut – including Indian singer Prateek Kuhad for his single ‘Cold/Mess.’
Floored by the honor, Kuhad told his Twitter followers that he was amazed that the ex-president knew about his music.
“I didn’t think 2019 could’ve gotten better, but damn was I wrong,” he wrote.
This just happened and I don’t think I’ll sleep tonight. Totally flipping out. I have no idea how cold/mess even reached him but thank you @barackobama, thank you universe 🙂 I didn’t think 2019 could’ve gotten better, but damn was I wrong. What an honour. https://t.co/zwaJFIQLmC— Prateek Kuhad (@prateekkuhad) December 30, 2019
The endorsement from Obama seems to have already helped the Indian artist to attract new fans.
Who is this Prateek Kuhad ? Heard Obama listens to him!! pic.twitter.com/aTVjzrgUji— hum_bolega (@hum_bolega) December 30, 2019
Some commentators attempted to demystify how the former US president learned of Kuhad’s music, noting that the ‘discovery’ was likely thanks to a recommendation from an algorithm.
im like 90% sure Obama's recommendations are coming from an algorithm, that explains the Prateek Kuhad https://t.co/ki5kpU2AQn— Bisht Don't Kill My Vibe (@nah_im_abdulla) December 30, 2019
While Kuhad may be relatively unknown in the States, he has enjoyed considerable success in his native India. The music video for ‘Cold/Mess’ has received nearly 4.8 million views on YouTube.
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