New RT Plugin app brings network’s stars and fans together
It’s essentially RT’s own social network where the top creators and their biggest fans will get together and communicate directly.
“RT Plugin is a platform which gives our content creators a chance to go beyond TV or social networks,” said Kirill Karnovich-Valua, Head of Online Projects at the channel.
“Here they can share sneak-peaks, work behind-the-scenes, be more informal, be more transparent.”
The app employs the most mobile-friendly formats – gifs, memes, vids and polls – for rapid and easy access.
It will allow RT’s content creators from various parts of the globe, including Max Keiser & Stacy Herbert, the Watching the Hawks, Redacted Tonight and In the Now teams, to unite in one place – on one unique online platform.
RT Plugin isn’t only about reaching out to the stars as it also encourages fans to create and share their own content from their mobile devices.
The app is promoting integration within RT’s audience, allowing users to follow each other.
RT Plugin was developed in cooperation with Victorious mobile platform, designed by former Google and YouTube employees to power “superfan” apps “for the world’s leading creators and their communities.”
Together with Victorious, RT plans to create what will probably be the most colorful news community of the web, running under the slogan: “In rich color, from a fresh angle!”