‘Be a hero without heroin’: Indian police tweet threat to ‘weed out’ drug criminals
The campaign has gone viral, with #mumbaipolice and #hoshmeinaao trending in India on Wednesday, prompting thousands of retweets.
If you roll, we will weed you out. #HoshMeinAao— CP Mumbai Police (@CPMumbaiPolice) January 27, 2016
"A good citizen is a partner in law enforcement and we wanted to connect to the citizens through Twitter,” Mumbai Commissioner of Police Javed told The Hindustan Times.
“At the end of the day, the message should go out strongly and awareness should be created. The forum is effectively used to redress the problems of people," he added.
The Twitter accounts are run by Indian content marketing and digital media agency Trivone Digital Services, but messages are first approved by the police.
The Mumbai police commissioner’s account was launched at the end of December and already has 25,000 followers, while the Mumbai police account has more than 32,000 followers.
The tweets are getting a largely positive reaction online.
@CPMumbaiPolice Cops with a sense of humour. Refreshing!— Bharathi Pradhan (@editorbharathi) January 27, 2016
Though others are using the opportunity to bring up other serious crime issues, as well as allegations of corruption in the police force.
This is not the first time the Mumbai Police have taken to Twitter with pun-filled campaigns. Earlier this month, cyber safety and traffic awareness campaigns received similar treatment on social media.
Your creepy comments on her photo will get you a long date with us. #CyberSafetyWeek— CP Mumbai Police (@CPMumbaiPolice) January 19, 2016
Helmet or Hell-met. Choose Wisely #TrafficAwarenessWeek— CP Mumbai Police (@CPMumbaiPolice) January 14, 2016