People before profit? #bluemonday corporate ‘cures’ clog timeline

#BlueMonday doesn't always have to be a bad thing. Dive into your next holiday https://t.co/dauSrniEsFpic.twitter.com/RqmMWQlXpV
— British Airways (@British_Airways) January 18, 2016
The ‘Blue Monday’ algorithm looks something like this: [W + D – d]Tq/MNa ...enough to fool just about anyone into thinking it’s watertight.
What these symbols actually mean is something a lot less complicated: W=weather, D=debt, d=monthly salary, T=time since Christmas, Q=time since failing our new year’s resolutions, M=low motivational levels, and Na=the feeling of a need to take action.
Too early? #silvrback#BlueMonday#bloggerswanted#lolpic.twitter.com/8ucf07nLHg
— Silvrback (@SilvrbackBlog) January 18, 2016
Of course dreary winter weather is usually a mood dampener, post-holiday financial strain is never fun, and yes, around now most people realize their New Year’s Resolutions are bogus. But depressed for a day, and magically better the next? Not so plausible.
Enter concerned corporates on #bluemonday, putting people before profit and alienating everyone.
#Depressed #AirplaneTeddyHugger #FirstClassMoron
What is wrong with 'DeepRest'? #BlueMonday#Depressedpic.twitter.com/tIJYoPc4L4
— Royal Dutch Airlines (@KLM) January 18, 2016
Because mascara makes everything better. Obvs.
What a better way to brighten up #bluemonday than with the announce of our newest mascara - Hello lash sculpt 💙 💙 pic.twitter.com/5vjmPJctPv
— L'OréalParisOfficial (@lorealparis) January 18, 2016
Let's not forget, the rich are rich everyday.
It’s #BlueMonday, let's not forget to be awesome... pic.twitter.com/53oqZvHLOb
— Fedde Le Grand (@feddelegrand) January 18, 2016
Depressed? Not when you have a juicer.
To cheer you up on #BlueMonday RT and subscribe to https://t.co/DG7uOSMpHN to #WIN a juicer! pic.twitter.com/mzbkuj316s
— Hotpoint UK (@HotpointUK) January 18, 2016
Some say that implying a mental health disorder can be a 24 hour occurrence trivializes actual depression. Which is why mental health charity Mind launched the counter-campaign #BlueAnyDay.
B̶l̶u̶e̶ ̶M̶o̶n̶d̶a̶y̶?̶
Blue *Any* Day
Depression doesn't care what day it is.
https://t.co/L7LHFxd4vU
#blueanydaypic.twitter.com/nveKoymaKv
— Mind (@MindCharity) January 18, 2016