People before profit? #bluemonday corporate ‘cures’ clog timeline
January 18 is ‘Blue Monday’, supposedly “the most depressing day of the year”. Dr Cliff Arnall came up with the title for the third Monday in January back in 2005, for the now-failed UK agency Sky Travel, to encourage consumers to purchase winter breaks.
#BlueMonday doesn't always have to be a bad thing. Dive into your next holiday https://t.co/dauSrniEsFpic.twitter.com/RqmMWQlXpV— British Airways (@British_Airways) January 18, 2016
The ‘Blue Monday’ algorithm looks something like this: [W + D – d]Tq/MNa ...enough to fool just about anyone into thinking it’s watertight.
What these symbols actually mean is something a lot less complicated: W=weather, D=debt, d=monthly salary, T=time since Christmas, Q=time since failing our new year’s resolutions, M=low motivational levels, and Na=the feeling of a need to take action.
Too early? #silvrback#BlueMonday#bloggerswanted#lolpic.twitter.com/8ucf07nLHg— Silvrback (@SilvrbackBlog) January 18, 2016
Of course dreary winter weather is usually a mood dampener, post-holiday financial strain is never fun, and yes, around now most people realize their New Year’s Resolutions are bogus. But depressed for a day, and magically better the next? Not so plausible.
Enter concerned corporates on #bluemonday, putting people before profit and alienating everyone.
#Depressed #AirplaneTeddyHugger #FirstClassMoron
What is wrong with 'DeepRest'? #BlueMonday#Depressedpic.twitter.com/tIJYoPc4L4— Royal Dutch Airlines (@KLM) January 18, 2016
Because mascara makes everything better. Obvs.
What a better way to brighten up #bluemonday than with the announce of our newest mascara - Hello lash sculpt 💙 💙 pic.twitter.com/5vjmPJctPv— L'OréalParisOfficial (@lorealparis) January 18, 2016
Let's not forget, the rich are rich everyday.
It’s #BlueMonday, let's not forget to be awesome... pic.twitter.com/53oqZvHLOb— Fedde Le Grand (@feddelegrand) January 18, 2016
Depressed? Not when you have a juicer.
To cheer you up on #BlueMonday RT and subscribe to https://t.co/DG7uOSMpHN to #WIN a juicer! pic.twitter.com/mzbkuj316s— Hotpoint UK (@HotpointUK) January 18, 2016
Some say that implying a mental health disorder can be a 24 hour occurrence trivializes actual depression. Which is why mental health charity Mind launched the counter-campaign #BlueAnyDay.
B̶l̶u̶e̶ ̶M̶o̶n̶d̶a̶y̶?̶ Blue *Any* Day Depression doesn't care what day it is. https://t.co/L7LHFxd4vU #blueanydaypic.twitter.com/nveKoymaKv— Mind (@MindCharity) January 18, 2016