Novel idea: Vending machine will swap unwanted gifts for books
A German publisher has noticed that while it may well be a time for giving, people don’t necessarily give good gifts, so they’ve developed a rather useful system whereby you can trade in that unnecessary novelty cup and in return receive a newly released book.
Bastei Lübbe and book retailer Hugendubel have teamed up to create a vending machine which dispenses books when someone places their unwanted present in the machine, TheBookSeller.com reports.
The machine will be touring a number of busy shopping centers in Germany over three days, beginning in Munich on December 28, giving people a few days to consider whether they really do need that singing fish.
A total of seven titles from a number of bestselling authors will be dispensed, including books from Rebecca Gable, Ethan Cross, Sarah Lark and Diana Amft, with all the unwanted gifts donated to local charities after.
"Books are simply the best gifts in the world, and the conversion machine is a wonderful way that [can be] emphasized again even after the holidays," Ricarda Witte-Masuhr, Bastei Lübbe’s marketing manager, told MotherNatureNetwork.com.