icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm
12 Dec, 2006 08:32

Stolichnaya vodka brand acquisition

Stolichnaya vodka brand acquisition

The world's second-largest liquor producer Pernod Ricard is buying the Stolichnaya vodka brand from Russia's SPI Group. Thus the company shows its commitment to continue struggling for Russian and American alcohol markets.

Last year Paris-based beverages giant Pernod Ricard acquired Stolichnaya distribution rights through 2010  when it bought competitor Allied Domecq.

Pernod is hoping Stolichnaya, the third-most-popular vodka in the United States, will help it gain a foothold in the U.S. market.

Podcasts
0:00
23:24
0:00
28:16