Metal rivals clash over logo

BMK and Severstal logos
Russia’s Severstal is suing a small rival company over copyright infringement of its logo. Severstal says the logo of the Baltic Metal Company (BMK) is too similar to its own three coloured triangle.

BMK re-branded last year, and came up with its own red, white and blue triangle, which Severstal believes breaches their trademark registered in 2008.

Severstal says it has sent a number of letters to BMK requiring them to change their logo, and demanding $165,000 compensation.

“Cases about the abuse of a logo are very common, especially in retail. They usually take a few months to sort out”, says Ekaterina Lvova, the head of Law office “Viktorov and partners”. “In such cases claimants usually win if they provide enough independent evidence”.

“BMK apparently took a new logo without any wrong intention, so Severstal can only claim compensation, not damages”, she added.

Lawyers say this is probably the first time a metal producer has sued over intellectual property.