Russian largest carmaker expands into car parts
The overall market has almost doubled over the past decade, and almost half of those are the Lada family. It’s an internationally known Avtovaz brand produced at its Togliatti car plant.
The carmaker sold a record number of cars in 2007 and it’s targeting new markets.
Avtovaz plans to double its output, with the aim of reaching the production level of 1.2 million cars a year.
“The Russian market is growing dramatically – almost 35 per cent annually. In these conditions, it is very important to be able to supply customers with the products that are in demand,” said Boris Alyoshin, Avtovaz President.
To achieve that, its brands must evolve. One strategy is to produce budget cars priced up to $US 8,000.
But Avtovaz is also addressing the shortage of car components.
“We plan to launch an independent holding together with Avtovaz, and several other companies like Kamaz are also interested. This venture will produce car components and may later float on the stock market,” said Sergey Chemezov, head of Russian Technologies Corporation.