Pathfinders: Helping foreign companies to build their business in Russia

The American approach to doing business doesn’t work in Russia, believes Texas native Chris van Riet. The managing director of the development company Radius Group works to help his compatriots tap into the Russian market.

Van Riet says when he first came to Russia, he realized it was a rich country that needed re-organization and he saw lots of opportunities to do just that. Now, with McDonald’s and John Deer on his client list, he shares RT his secrets of making your business successful in Russia with RT.