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Electronics producer switches to high-end

Electronics producer switches to high-end
Russian various electronic appliances producer Sitronics plans closing production of its low-cost consumer electronics due to falling profits and to shift its focus to high-end goods in attempt to adapt to market conditions.

The move reflects tough competition from Asian producers buoyed by a low cost base, and from well-established European companies. Now, Sitronics will channel research into developing top-range consumer goods.

Five million dollars is destined for research and development,  design upgrades and marketing. New products will include flat-panel television screens, mobile telephones and up-market audio equipment.