icon bookmark-bicon bookmarkicon cameraicon checkicon chevron downicon chevron lefticon chevron righticon chevron upicon closeicon v-compressicon downloadicon editicon v-expandicon fbicon fileicon filtericon flag ruicon full chevron downicon full chevron lefticon full chevron righticon full chevron upicon gpicon insicon mailicon moveicon-musicicon mutedicon nomutedicon okicon v-pauseicon v-playicon searchicon shareicon sign inicon sign upicon stepbackicon stepforicon swipe downicon tagicon tagsicon tgicon trashicon twicon vkicon yticon wticon fm
9 Mar, 2007 03:59

Battle for Absolut hots up

Battle for Absolut hots up

Pernod Ricard, the world's second largest wine and spirits group, has said it is interested in the Absolut vodka brand. Last week, Sweden's government asked parliament to back the sale of Absolut's owner, Vin&Sprit.

Absolut is one of the world's top three vodka brands.

Bacardi, Diageo, Fortune Brands and Pernod Ricard have all been cited as potential bidders for V&S, valued at up to $US 6 BLN.

Pernod is also in talks with Russian authorities to extend its license terms for the Stolichnaya brand outside Russia.