MORE THAN TWO MILLION BRITONS WATCH RT, THE RUSSIAN NEWS CHANNEL
MOSCOW, DECEMBER 8 – More than two million Britons watch RT, the Russian news channel. That’s according to leading British market research agency, Kantar Media.
In market research covering Great Britain, Kantar finds that over two million British viewers watch RT. This exceeds the audience of leading European channels such as Deutsche Welle and France 24, both major rivals of RT. RT's average monthly audience in Britain is now over 5 times larger than that of the German Deutsche Welle, and 1.5 times larger than that of the English-language channel France 24. The market research highlighted the strengths of the Russian television channel – respondents pointed to different take on news from mainstream media as the main reason they watch RT. The survey also showed that 45% of British viewers think that mainstream media, such as BBC News, CNN and Sky News, is biased. However, 69% of RT viewers cited mainstream bias. Viewers also agreed informative news coverage, quality of presenting and credible & trustworthy content were reasons why they chose RT. The Kantar Media survey is based on 10,250 face-to-face interviews conducted during October and November 2010. Kantar Media is a branch of Kantar, one of the world's largest market research and knowledge-based development networks.