RT’s OCCUPY W@LL STREET FACEBOOK APP RECEIVES EXCELLENCE RECOGNITION FROM PROMAX
MOSCOW, MAY 29, 2012 – RT’s Occupy W@ll Street Application is in the finals of the PromaxBDA Global Excellence Awards 2012 – the most prestigious award in television design and marketing.
The app is nominated in the Interactive Media: Online/Interactive Games/Immerging Platforms category. Within the category, RT is competing with such media giants as Turner Broadcasting System, Inc., Universal Networks International Germany and Warner Bros. Television Marketing- Digital Media. The Facebook application (http://apps.facebook.com/occupyws) is based on the global Occupy Wall Street (OWS) movement and is available to everyone on Facebook. It was inspired by the global social and political phenomenon which began in the US in 2011. RT was one of the first channels to extensively cover the OWS movement, before it gained serious attention from the mainstream media. Occupy W@ll Street is the first Facebook app by RT. The app’s enables visitors to leave their mark and comments on the global stage through a virtual map of the New York financial market. The game is designed so that any user can occupy his or her piece of real estate near Wall Street and downtown New York. App players can take a stand, leave comments, chat with others across the globe, share their Facebook profiles, invite friends, read news, and join the Occupy community from the comfort of their own homes. RT’s Facebook page has already gained more than 500,000 subscribers – more than any other Russian media outlet, and ahead of many of its international competitors including CNBC, Sky News, Bloomberg, Deutsche Welle and Reuters. “This is the first game inspired by the Occupy Wall Street Movement it serves as a platform for frustrated 99% out there longing for a voice and ability to impact the future. Facebook friends now have their voices heard!” said Margarita Simonyan, RT editor-in-chief, in a statement. This is one of RT’s four overall PromaxBDA nominations, the others being for excellence in Promotion Marketing in the News/Information Program Campaign category for Noticias No Tienen Fronteras, where RT is competing against CNN and Al Jazeera, and two nominations in the Design competition. RT, an international news network available in English, Arabic and Spanish to more than 530 million viewers worldwide, has garnered four overall nominations for the marketing and design of its programs in 2012. The network has won multiple PromaxBDA awards since 2008. PromaxBDA is recognized as the industry standard for excellence in television marketing, advertisement and design.